competitive-intel-matrixlisted

# Competitive Intel Matrix ## What this does Produces a structured competitive intelligence document that organizes a brand's competitive field into concentric rings — from the rivals fighting for the same customer today out to the same-name entities polluting its search results — and then scores the field on the dimensions that actually decide modern wins: directory/aggregator coverage, AI-citation (GEO) authority, and emerging growth threats. The result tells a client exactly who they compete with, where they're losing ground they don't see, and the position they can defend. ## When to use it - Building competitive depth behind a research dossier or growth strategy. - Sizing up a market before entering it or before pitching against incumbents. - Finding positioning whitespace and messaging angles rivals haven't claimed. - Reacting to a competitor's move (launch, funding, productized offer). - Auditing why AI engines cite competitors and not the client. This is the depth companion to `client-research-dossier` (which references it) and a key input to `growth-strategy-playbook`. ## How to use it 1. Define the subject brand and the customer/job-to-be-done the field competes on. Everything is ranked relative to "who is trying to win this customer." 2. Assign every competitor to a ring using the methodology in [`references/ring-model.md`](references/ring-model.md): Ring A (direct/local), Ring B (adjacent), Ring C (national/category leaders), optional Ring D (ag