seo-aeo-auditlisted
Install: claude install-skill ssheleg/seo-aeo-audit
# seo-aeo-audit — audit search + answer-engine visibility, then ship a plan
One job: **look at a real site, prove what is wrong with evidence, and hand back
a prioritized plan of changes** that covers classic search (Google, Yandex, Bing)
and answer engines (AI Overviews / AI Mode, ChatGPT, Perplexity, Claude, Copilot,
Gemini, Alice AI).
Not this skill's job: writing the content, building the pages, buying links. It
ends at a verified diagnosis and an executable plan.
## Non-negotiables
1. **Evidence or silence.** Every finding carries: what you observed, where
(`URL`, `file:line`, report name), the observed value, and the date. Never
report a finding you did not verify on this site. "Best practice says" is not
evidence.
2. **Label the evidence tier** of every recommendation (see
[references/evidence-tiers.md](references/evidence-tiers.md)):
`CONFIRMED` (documented by the engine or reproduced on this site) ·
`STUDY` (published multi-site data) · `FIELD` (single-case report) ·
`HYPOTHESIS`. Never let a HYPOTHESIS out-rank a CONFIRMED blocker.
3. **Diagnose before prescribing.** No fix goes in the plan until its cause is
located. "Add schema" is not a diagnosis.
4. **Refuse the myth list.** See "Myth guard" below — recommending those wastes
the client's budget and is a defect, not a nicety.
5. **Never recommend deceptive tactics.** Cloaking, fabricated consensus
networks, review manipulation, competitor takedown abuse and click-signal
spoofi