30x-seo-content-decaylisted

# Content Decay Detection > Find declining old content that needs refresh ## What is Content Decay Content "rots" over time: - Information becomes outdated (2023 data is stale in 2026) - Competitors publish better content - Search intent changes - Google algorithm updates **Result**: Rankings drop → Traffic drops → Revenue drops --- ## Detection Criteria | Metric | Threshold | Description | |--------|-----------|-------------| | **Publication Date** | >6 months | New content doesn't count as decay | | **Traffic Change** | Down >20% | Compared to 3 months ago | | **Ranking Change** | Down >5 positions | Primary keyword | | **CTR Change** | Down >15% | Title may need updating | **Trigger Refresh**: Meeting any 2 criteria = needs refresh --- ## Workflow ### Method A: With GSC Data ``` User provides GSC export (CSV) ↓ Analyze each URL: - Impression trends - Click trends - Average position trends - CTR trends ↓ Identify decaying content ↓ Output refresh priority list ``` ### Method B: Without GSC Data ``` User provides URL list ↓ Check each page: - Publication date / Last updated date - Content timeliness signals (years, "latest", etc.) - Competitor SERP analysis (your content vs Top 10) ↓ Identify potentially decaying content ↓ Output recommendation list ``` --- ## Output Format ```markdown # Content Decay Report ## High Priority Refresh (High Traffic Impact) | Page | Published | Traffic Change | Rank Change | Issue | Recommendation | |------|-----------|------