image-prompt

# Image Prompt (brief · craft · router) The **foundation of the visual cluster.** When a post needs an image, this skill decides **what** image (the brief), describes it with **model-agnostic** craft, and routes to the **right tool** — then hands off. It sits *above* the tool-specific mini-skills (`nano-banana`, `ideogram`, `flux`, `veo-3`), which own their model's specific tricks. Think of it as the visual equivalent of `brand-profile`/`content-pillars`: the shared decision layer the tool skills assume you've already worked through. ## Step 0 — Gate: should this even be AI-generated? AI generation is one option, not the default. A **real photo** (your actual product/space/team), a **screenshot**, **UGC**, or a **chart** often wins on authenticity and clarity — and AI must never fabricate your real people/place. Reach for generation when you need something that doesn't exist, must match a brand look, needs legible in-image text, or a consistent series — and no real asset fits. If a real asset is better, **say so.** (See `references/the-image-brief.md`.) ## Step 1 — Write the brief Read `brand-profile.md`, then answer four things: **job/purpose** (hero / explainer / quote graphic / product / lifestyle / thumbnail / background / ad), **the one thing it must convey**, **format/aspect ratio** for the destination, and the **brand look**. Output a one-line brief. See `references/the-image-brief.md`. ## Step 2 — Describe it (model-agnostic) Turn the brief into a **specific, ...