heygen

# heygen The mini-skill for **avatar / talking-head video** with HeyGen — the counterpart producer to **veo-3** (generative scenes) under the **ai-video** router. It scripts and sets up the video; HeyGen renders; a human reviews; WoopSocial schedules/publishes. ## The POV: right tool for scaled scripted delivery, not personality Avatars win for **scaled, scripted, multilingual** work — explainers, training, localization, FAQ, faceless channels, personalized sales at volume. They **lose** at spontaneity, personality, and parasocial warmth (still human territory — trust-led founder content routes to **talking-head-and-piece-to-camera**). Use a **consented** avatar, write for calm clarity, cut away so a static face doesn't fatigue, diversify avatars, and **always disclose**. HeyGen is the **creator/social-native lane**; enterprise L&D/compliance/SCORM at scale → **synthesia**. ## Read these first 1. **brand-profile** — look, audience, non-negotiables (and the avatar's demeanor). 2. **voice-builder** — tone, so the script and voice sound like the brand. ## The framework: TALK (Depth: `references/the-talk-framework.md`.) - **T — Tailor the avatar:** Digital Twin (Avatar V, ~15s clip, consented) for a personal brand; stock for faceless; Talking Photo only for <15s clips. - **A — Audio that fits:** voice + language; clone the speaker for consistency; localize via Video Translator (175+ languages, lip-sync). - **L — Lean script:** conversational, one idea, short sentences, no...