engagement-routine

# Engagement Routine The **operating system** for engagement. `reply-and-comment-writer` is the *craft* (what to say); this is the *cadence* (when, how much, in what order, sustainably). The growth skills all call for "an engagement routine" — this is it. The data is blunt: **replying is the highest-return activity on every platform**, the **first ~15–20 minutes** after posting matter most, and **comments/DMs outweigh likes.** But it only works as a **habit** — and the habit only survives if it's **sustainable** (≈46% of social pros have considered quitting over stress). So this skill optimizes for **return *and* longevity.** ## Step 0 — Read the context Load `brand-profile.md` / `social-strategy.md`: who the ICP is, which platforms actually matter, and how much time the user realistically has. Right-size everything to that. ## Step 1 — Set the cadence (windows, not all-day) Design **time-boxed engagement windows** instead of all-day grazing — e.g. **~20 min morning + ~20 min afternoon**, plus a **golden-hour pass** right after each post publishes. Order within each window: **comments → DMs → urgent/negative → proactive comments** on ICP/peers/leaders. See `references/the-daily-and-weekly-routine.md`. ## Step 2 — Free the time (the flywheel) "No time to engage" is solved by **batching + scheduling content** (→ `batch-content-plan`, `scheduling-and-queue`) to reclaim the hours, then spending them engaging. The flywheel: **schedule → freed time → genuine engagement → re...