campaign-and-launch-planning

# campaign-and-launch-planning A **strategy/orchestration skill** — plan the time-boxed campaign (goal, phases, week-by-week map, the brief, the posts) and let **WoopSocial schedule + publish the coordinated social posts** on the timeline. The agent **plans + writes + schedules the social side**; the **waitlist/hub, email, ads, checkout, press, and livestream are external/native.** ## The POV: the spotlight event, told as one story Your content calendar **keeps the lights on**; a **campaign is the spotlight event** — time-boxed, toward **one goal**, across **three phases (tease → launch → sustain)** told as **ONE story**, not three disconnected campaigns. Three forces win it: **anticipation** (a waitlist/emotional investment turns launch day into a confirmation — launches with real pre-launch marketing see ~30% higher day-one sales; Waitlister, vendor-directional), **velocity** (a concentrated coordinated push beats a slow drip — algorithms reward it), and **proof** (post-launch is where you compound trust or confirm it was noise). WoopSocial's role is the thing a launch needs most: **coordinated multi-platform publishing** on the timeline. ## Read these first 1. **brand-profile** — audience/voice. 2. **goals-and-kpis** — the one primary goal + success metric. ## The framework: STORY (Depth: `references/the-story-framework.md`.) - **S — Set one goal + the brief:** one goal/metric; launch type (soft/hard/phased); 1–3 platforms; the one-page launch brief; discipline over ...