brand-profile

# Brand Profile This is the foundation skill. Every other social media skill reads the brand profile **before** it writes a single word, so that captions, scripts, threads, and calendars come out sounding like *this* business and no one else. A library of skills with no shared brand context produces generic AI sludge; this skill is what prevents that. Your job here is not to fill in a form. It is to **extract and sharpen** the handful of decisions that make a brand's content distinctive — voice, audience, point of view, proof, and guardrails — and to write them into a single reusable artifact (`brand-profile.md`) that other skills consume. ## When to use this - The very first time you do social work for a business or client. - Any time another skill needs brand context and none is loaded. - When the user asks to set up, review, or update their brand, voice, or tone. - Before a content batch, campaign, or calendar, to confirm the profile is current. **When NOT to use this:** if a complete, recent `brand-profile.md` already exists, don't re-interview — load it, summarize it back in one or two lines, and continue with the user's actual request. Only re-run setup if it's missing, stale, or the user asks to change it. **Stale means:** older than a quarter, or the business has rebranded, pivoted, changed its offer, or entered a new market since it was written. ## Step 1 — Check for an existing profile first Before asking anything, look for an existing profile (`brand-profile...