landing-copy-ctalisted

# Landing Copy: CTA / Close This is the ask, matched to the urgency the token system already specified. No new argument, proof, or mechanism here — an unmade case by this point is an upstream section's gap, not something to patch with more CTA copy. ## What this section answers One thing: **what does the reader do right now?** Not why (that's every section before this one), not what happens after (a line of reassurance is allowed, but this section doesn't re-argue the case) — the specific action, named as an action. ## The algorithm Per `landing-copywriter`'s paragraph algorithm, a CTA-only section gets **0 paragraphs — 1 line**, rendered as a `>` blockquote per the output format. Where `landing-sequencer` assigns the CTA to a section that also carries a beat (a closing section with both a payoff paragraph and the ask), the CTA line still stays separate from the paragraph — never merged into the last sentence of prose. The line itself, in order: 1. **Verb first, plain and specific.** "Start your free trial," not "Get started" if there's a more specific verb available — "Get started" is correct only when it's genuinely the most specific true description of the action. 2. **Match the token system's urgency.** If `landing-systems` marked the CTA high-urgency, the verb mode carries that (imperative, immediate: "Start now"). If low-pressure, the verb mode matches (invitational, unhurried: "See how it works"). A CTA whose verb mode contradicts the token