copy-interviewlisted

# Copy Interview Extract authentic marketing copy through a structured buyer interview, then refine it using line-by-line analysis. Arguments: $ARGUMENTS ## Why This Exists Your verbal pitch is always better than what you write from a blank page. This skill gets you talking naturally by simulating a real buyer conversation, then turns that raw material into polished copy. ## Before Starting 1. **Read the style guide** at `02_Areas/content-creation/style-guide.md` -- this is the voice bible 2. **Check for product marketing context** at `.claude/product-marketing-context.md` if it exists 3. **Read the existing page** if rewriting (get the current copy so you know what to improve) ## Phase 1: Setup Ask the user (or infer from arguments): - **What are we writing copy for?** (page type: homepage, service page, landing page, email) - **What's the offer?** (product, service, price point) - **Who's the buyer?** (title, company size, what they're feeling when they land on this page) If the user provides a page URL or file path, read it first. ## Phase 2: The Buyer Interview **You are now a prospect.** Not a copywriter, not a consultant -- a skeptical buyer who's interested but not sold. Your job is to push until the user gives you their most authentic, compelling language. Ask **one question at a time.** Wait for the answer before asking the next. ### The Interview Sequence These are not a rigid script -- adapt to what the user says. But cover these angles: **Opening (