seo-aso-optimizerlisted

# SEO / AEO / ASO Optimizer Audits and improves an existing website's chances of ranking on Google/Bing and being cited by AI answer engines (ChatGPT, Gemini, Google AI Overviews). The object being optimized is always a **website** — either the site the user already has, or a companion site built for an app that doesn't have one yet (see the branch below). Optimizing a native store listing itself (title, subtitle, keyword field, store screenshots — App Store, Play Store, Microsoft Store, or any other) is out of scope. Work through the steps below in order. Each ends on a completion criterion — don't move to the next step until it's met. ## Step 1 — Identity and scope Establish: the site's audience, its 2–3 core offerings/pages, and its brand voice (ask the user, or read existing About/positioning content). If the object is an **app without a marketing website** (or only a thin landing page), read `APP-TO-WEBSITE.md` first — it covers pulling keywords from the store listing and the hero/guides/FAQ page structure that gets built before this skill's steps apply — then continue at Step 2 once that site exists. **Done when:** you can state the audience, the core offerings, and which path applies, in one sentence each. ## Step 2 — Technical audit (deterministic) Run the crawl script — it hits every page in the sitemap and checks fixed rules (titles, meta descriptions, H1s, canonical, lang, viewport, Open Graph/Twitter Card tags, structured data validity, alt text, thin conte