the-launch-readiness-checklisted
Install: claude install-skill sidchaudhary/gtm-skills
# The Launch Gate
Take a launch that's about to go live and produce a go, go-with-conditions, or hold verdict, with every readiness layer named as verified or assumed.
> **Findings discipline.** Read `references/audit-findings-discipline.md` before writing the
> output. It covers what happens to a finding after it is written: the audit's date and exact
> scope, a re-audit trigger stated as an event, severity paired with effort so the list
> resolves into a sequence, and a baseline captured before anything changes so the fixes are
> attributable. Its readiness board already carries owner and due-before-launch. What it needs is the dated scope and the post-launch baseline: which metric each watch-list signal is measured against, captured before launch rather than reconstructed after.
## How to run
Ask the user for these inputs. If any are missing, ask before scoring anything.
1. **What's launching, when, and the expected traffic or spend peak.**
2. **Stock or fulfillment position** for the launch items, if physical inventory is involved.
3. **Page or creative status**: URLs or screenshots for the launch assets.
4. **Tracking setup**: which conversion events are wired up for this launch.
5. **Lifecycle flows scheduled around the launch**: launch email/SMS, and anything that might overlap or conflict with them.
6. **Margin position** at the planned price or discount, if pricing is changing for the launch.
7. **Who owns the go/no-go call and who can execute a rollback.**
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