the-dual-cut-writerlisted
Install: claude install-skill sidchaudhary/gtm-skills
> **Boundary:** For ad creative, use `the-angle-vault`. For cold outreach copy, use `the-cold-opener`. This skill is for organic, unpaid posts.
## Context
1. Check for `.agents/product-context.md`; if missing, ask the user to run `/gtm:product-context` first, or run `the-voice-fingerprint` if they have content samples to build a voice profile from. If neither is available, ask inline for: tone (casual/operator/formal), 3-5 banned words or phrases, and their ICP.
2. Read `.agents/product-context.md` for brand voice, ICP, and product one-liner.
## Inputs
3. Ask: "What is the topic?"
4. Ask: "What specific pain point or angle for your ICP should this post hit?"
## Process
5. Write two variants of the same post:
**Variant 1: Educational**
Hook: a curiosity gap or a specific stat. Body: step-by-step breakdown or a numbered list. CTA: soft resource ask (comment for a keyword, or a low-friction question). Best for top-of-funnel awareness.
**Variant 2: Operator-Punchy**
Hook: a pattern interrupt or a direct opinion. Body: short paragraphs, one idea per line, no hedging. CTA: a direct ask or a comment-trigger. Best for engagement and audience-building.
6. Constraints for both variants:
- 1,300-1,800 characters
- No emoji unless the brand voice profile explicitly calls for them
- No hashtags
- Apply the brand's vocabulary and banned-word list from `.agents/product-context.md`
- End each with a 2-3 line CTA in the brand's standard format if one exists, otherwise