analytics-product

# ANALYTICS-PRODUCT — Decida com Dados ## Overview Analytics de produto — PostHog, Mixpanel, eventos, funnels, cohorts, retencao, north star metric, OKRs e dashboards de produto. Ativar para: configurar tracking de eventos, criar funil de conversao, analise de cohort, retencao, DAU/MAU, feature flags, A/B testing, north star metric, OKRs, dashboard de produto. ## When to Use This Skill - When you need specialized assistance with this domain ## Do Not Use This Skill When - The task is unrelated to analytics product - A simpler, more specific tool can handle the request - The user needs general-purpose assistance without domain expertise ## How It Works ``` [objeto]_[verbo_passado] Correto: user_signed_up, conversation_started, upgrade_completed Errado: signup, click, conversion ``` ## Analytics-Product — Decida Com Dados > "In God we trust. All others must bring data." — W. Edwards Deming --- ## Eventos Essenciais Da Auri ```python AURI_EVENTS = { # Aquisicao "user_signed_up": {"props": ["source", "medium", "campaign"]}, "onboarding_started": {"props": ["step_count"]}, "onboarding_completed": {"props": ["time_to_complete", "steps_skipped"]}, # Ativacao "first_conversation": {"props": ["intent", "response_time"]}, "aha_moment_reached": {"props": ["trigger", "session_number"]}, "feature_discovered": {"props": ["feature_name", "discovery_method"]}, # Retencao "conversation_started": {"props": ["inte...