ads-attributionlisted

# Cross-Platform Attribution Health Audit Attribution decay is the silent revenue killer of 2026 — Consent Mode V2 EEA enforcement (Jul 21, 2025), iOS ATT, SKAdNetwork → AdAttributionKit migration, and the death of third-party cookies have moved every advertiser's attribution signal toward modeled, server-side, first-party data. Misaligned attribution windows or unverified Consent Mode setups will mis-attribute 15-40% of conversions and silently waste budget. ## Process 1. Collect current attribution stack: GA4 property ID, Google Ads conversion actions, Meta CAPI config, Apple Ads / AdAttributionKit registration, MMP dashboard (AppsFlyer / Adjust / Branch / Singular), any sGTM container 2. Read `ads/references/conversion-tracking.md` for the cross-platform tracking baseline 3. Evaluate attribution health per surface (web, iOS app, Android app, server-side) 4. Score each surface PASS / WARNING / FAIL 5. Generate findings report with cross-channel attribution map and remediation plan ## What to Analyze ### iOS Attribution (AdAttributionKit + ATT) - **AdAttributionKit registered** with Apple Ads (post-Apr 10, 2025 cutover); registration creates dual attribution with SKAdNetwork (SKAN v1-3) - **View-through attribution** active — 24h post-impression view window configured on Apple Ads campaigns where applicable - **Configurable attribution windows** (WWDC 2025): per-campaign window customization audited; overlapping re-engagement windows used for sub