ads-amazonlisted

# Amazon Ads Deep Analysis Amazon owns ~80% of US retail media (~$56B in 2025). This sub-skill audits the three Sponsored ad types plus basic DSP visibility for sellers and vendors. Detailed Amazon DSP audit (programmatic / Twitch / Fire TV / Freevee / Prime Video) is queued for Wave 3 in `ads-retail-media`. > **Note:** This is a leaf sub-skill. The thresholds and rules below live > inline. In Wave 3, once `ads-walmart` ships and the `ads-retail-media` > orchestrator extracts the shared retail-media logic, a dedicated > `retail-media-specs.md` reference file will replace these inline rules > (planned, not yet created — do not link to it from other files). ## Process 1. Collect Amazon Advertising export: Search Term Report (last 60 days), Campaign Performance Report, Targeting Report, Placement Report, Bulk Operations file 2. Collect Brand Analytics if available (Brand-Registered sellers / vendors): Search Terms, Repeat Purchase Behavior, Item Comparison 3. Verify Seller / Vendor Central context (vendor strategy differs from seller strategy on portfolio, coupons, and Sponsored Brands video) 4. Read `ads/references/benchmarks.md` for Amazon-specific benchmarks 5. Read `ads/references/scoring-system.md` for weighted scoring 6. Evaluate checks per category 7. Calculate Amazon Ads Health Score (0-100) 8. Generate findings report with action plan ## What to Analyze ### Campaign Structure & Portfolios (15% weight) - **Portfolio organization** — campaigns grouped b