seo-sxolisted
Install: claude install-skill seranking/seo-skills
> Example output: [examples/seo-sxo-bigin-com-20260514/SXO-REPORT.md](../../examples/seo-sxo-bigin-com-20260514/SXO-REPORT.md)
# SEO SXO — Search Experience Optimization
Diagnose why a "well-optimized" page doesn't rank. Reads the actual SERP for the target keyword, infers the page type Google is rewarding, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP.
> **Acknowledgements:** SXO-as-a-skill framework originated in `claude-seo` by AgriciDaniel (with the original concept credited to Florian Schmitz, Pro Hub Challenge). MIT-licensed both directions; this implementation is independent but the framing is theirs.
## Prerequisites
- SE Ranking MCP server connected.
- Claude's `WebFetch` tool available.
- User provides: (a) target page URL, (b) target keyword the page is meant to rank for, optionally (c) target country (default `us`).
## Process
1. **Validate inputs.** Both URL and keyword are required. If keyword missing, ask the user — don't infer.
2. **Pull the SERP** `DATA_getSerpResults` and `DATA_getSerpTaskAdvancedResults`
- Top 10 organic results with URL, title, snippet.
- SERP features: AI Overview presence, People Also Ask, image carousel, video carousel, shopping pack, Twitter pack, Featured Snippet, etc.
- **Mode selection (cost driver — read this).** SERP feature data (AIO/PAA/carousels) only comes back when the task runs with `result_type=advanced`. That is als