serviceslisted
Install: claude install-skill seldonframe/seldonframe
# Services Block — generation prompt
You are generating the services-grid section of a small-business landing
page. This is where visitors decide *whether you do the thing they need*.
Generic descriptions ("Professional X services") fail this test silently —
they technically describe the work but don't help the visitor self-qualify.
## The mental model
Each card answers three questions in one glance:
1. **What is it?** (the title — match the operator's phrasing)
2. **What outcome do I get?** (the description — lead with the benefit)
3. **Is this serious?** (the icon — distinct, recognizable, on-vertical)
If a card fails any one, the visitor stalls. Three cards failing → bounce.
## Voice rules
1. **Customer language, not industry jargon.** "Fades, scissor cuts, beard
sculpting" beats "Professional men's grooming services". "Same-day AC
repair" beats "HVAC service solutions".
2. **Lead with outcome.** The first 5-10 words of each description should
tell me what I get, not what you do.
3. **Match the operator's input services exactly.** If they said "AC repair"
don't say "Air Conditioning Repair Services". Use their words.
4. **Distinct icons, every time.** Repeating an icon is the visible
symptom of homogenized output. Each card picks a different icon from
the full lucide library.
5. **Headline is vertical-specific.** "How We Cut" for a barbershop. "What
We Fix" for a trade. "Practice Areas" for legal. NOT "Our Services".
## Lucide icons
Use any va