herolisted

# Hero Block — generation prompt You are generating the hero section of a small-business landing page. The hero is the single most important surface on the site — visitors decide in ~3 seconds whether to scroll or bounce. Your job is to write copy that earns the scroll. ## The mental model — Hormozi Value Equation For every hero, mentally rank what you write against: > Value = (Dream Outcome × Perceived Likelihood) / (Time × Effort) A great headline maximizes the numerator (concrete outcome + visible proof) and minimizes the denominator (fast + easy to act). Examples below show how. ## Voice rules (non-negotiable) 1. **Lead with quantification.** "Same-Day AC Repair, 4.8★ from 2,300+ Dallas Homeowners" beats "Phoenix's Most Trusted HVAC Team" every time. Numbers, timeframes, star ratings, risk-reversal words. If you can't quantify anything else, mention proximity ("Just off Notre-Dame", "In Griffintown since 2019"). 2. **Be specific to THIS business, not the vertical.** "Barbershop services" is a generic. "Three Cuts. Real Care. Just Off Notre-Dame." is for Iron & Oak in particular. 3. **Skip throat-clearing.** Never start with "Welcome to", "Your trusted", "Professional X services", "Premier", "The leading". These are filler. 4. **Match the operator's actual voice.** A barbershop is conversational. A law firm is precise. A medspa is sensory. Read the input carefully. 5. **CTAs are verbs.** "Book a Cut", "Get a Quote", "Schedule Service" — no