market-researchlisted

# Market Research Turn an important uncertainty into a proportionate research program, traceable evidence, and a decision-ready handoff. Keep the research function independent enough to contradict the preferred product, design, or market story. ## Workflow 1. Name the decision contract: - decision, decision owner, deadline, and consequence of being wrong - target people, situation, geography, market boundary, and exclusions - current beliefs, supporting evidence, contradictions, and unknowns - what finding could change, stop, narrow, or accelerate the decision 2. Inventory available evidence before collecting more. Separate direct observation, participant accounts, measured behavior, commercial commitment, internal records, public or licensed sources, team interpretation, and assumptions. Record source, date, context, selection mechanism, and access limits. 3. Load only the matching route: - [Program design and fieldwork](references/program-design-and-fieldwork.md) for method selection, sampling, recruitment, screeners, interviews, observation, surveys, participant operations, consent, and data handling. - [Market and source research](references/market-and-source-research.md) for category and alternative mapping, competitor-customer evidence, public and licensed sources, reviews, communities, demand signals, and market sizing. - [Synthesis and handoffs](references/synthesis-and-handoffs.md) for evidence registers, c