linkedin-social-sellinglisted

# LinkedIn Social Selling Build a coherent path from a specific buyer problem to a useful conversation. Treat profile, content, network, messages, offer, and funnel as one learning system rather than independent growth hacks. ## Workflow 1. Define the requested result: audit, positioning brief, profile plan, outreach sequence, content system, funnel specification, experiment plan, or end-to-end acquisition strategy. 2. Establish the commercial evidence. Read [Positioning and offer](references/positioning-and-offer.md) unless the target buyer, problem, proof, first-step offer, and larger offer are already explicit. Mark assumptions; never invent customer language, testimonials, metrics, or case-study outcomes. 3. Map the current path: ```text target buyer -> profile or content -> relationship signal -> conversation -> useful next step -> qualified meeting -> opportunity ``` Identify the weakest transition instead of prescribing activity everywhere. 4. Load only the matching route: - [Inbound profile](references/inbound-profile.md) for the acquisition overlay: target-buyer path, campaign proof, Featured choices, calls to action, and downstream measurement. Use `consultant-profile` for field-level profile content and professional evidence. - [Network and conversations](references/network-and-conversations.md) for prospect discovery, connection routines, welcome messages, outreach, follow-up, qualifica