brand-kit-from-urllisted
Install: claude install-skill search-atlas-group/amm-founding-circle
# Brand Discovery
## SearchAtlas MCP tools to use first
When a SearchAtlas MCP is connected, queries `project_management`, `brand_vault`, `gbp_locations_crud`, `organic`, and `holistic_audit` to seed the brand kit from real Atlas data instead of just the URL.
| Phase | SA MCP tool | What it gives you |
|---|---|---|
| Existence check | `project_management` → `find_project_by_hostname` | Confirms an OTTO project exists for the domain; returns the project_id used by downstream tools. |
| Existence check | `brand_vault` → `list_brand_vaults` | Returns the brand_vault_uuid if one exists. Skip the kit-from-scratch path. |
| Existence check | `gbp_locations_crud` → `list_locations` | Returns connected Google Business Profile locations (filter by domain). |
| Discovery | `brand_vault` → `retrieve_brand_vault_details` | If a vault exists, pull the existing brand profile — voice, services, target audience, competitors. Don't re-discover what's already known. |
| Discovery | `organic` → `get_organic_keywords(limit=50)` | The brand's actual ranking keywords — far more accurate than guessing intent from the homepage copy. |
| Discovery | `organic` → `get_organic_competitors(limit=10)` | Live competitive set, ranked by overlap. Use as the competitor list in the brand kit. |
| Validation | `holistic_audit` → `get_holistic_seo_pillar_scores` | Snapshot of Technical / Content / Authority / UX pillar scores. The brand kit's SEO-readiness section. |
| Write back | `brand_vault` → `update_b