value-propositionlisted

Use when the user wants to write or sharpen a value proposition — the core promise of a product for a specific audience. Also use when the user mentions value prop, core promise, "what do we say we do", main message, hero message, tagline, or "why should anyone buy this." Produces a one-line value proposition plus supporting proof points, with variants by audience.
sarojkjha/aaj-marketing-skills · ★ 0 · AI & Automation · score 70

Install: claude install-skill sarojkjha/aaj-marketing-skills

# Value Proposition Turn what a product does into a single promise a specific buyer believes and can act on — the message everything else hangs off. ## When to use When the user needs a crisp value proposition for a homepage hero, deck, or campaign; when messaging feels generic, feature-led, or doesn't say who it's for; or when a new audience or segment needs its own framing. ## Before you start 1. **Read the brand/product context first.** Pull the ICP/segment, the product's core capability, the top customer pain, the differentiator, and proof (metrics, outcomes) from `.agents/product-marketing.md`. If missing, ask the user for three things: who it's for, the main problem solved, and one proof point. 2. **Gather inputs:** the segment to lead with, if there's more than one. 3. **Confirm the objective:** a defensible one-liner. If category and competitive frame aren't settled, run `positioning-statement` first; if the user wants the full hierarchy, use `messaging-framework`. ## Method A value proposition leads with the outcome the buyer gets, names who it's for, and attaches the mechanism and proof that make it believable — and hard for a competitor to copy. Write the promise as outcome → because → mechanism, then prove it. No proof means it's a slogan. ## Workflow 1. **Name the buyer and the job** they hire the product to do — specific, not "for teams." 2. **Lead with the outcome, not the feature;** then attach the mechanism. 3. **Attach 2–3 proof points** (a metric,