messaging-frameworklisted

# Messaging Framework Organize everything you say into one core message and a few proof-backed pillars — so the whole team tells the same story, in the buyer's language. ## When to use When messaging is inconsistent across the site, deck, and sales calls; when there's a value prop but no structure beneath it; or when a launch, rebrand, or new segment needs a message map the team can work from. ## Before you start 1. **Read the brand/product context first.** Pull the positioning, value proposition, ICP/segments, differentiator, proof, and voice from `.agents/product-marketing.md`. If the positioning or value prop is a gap, close it first. 2. **Gather inputs:** the segments that need their own emphasis. 3. **Confirm the objective:** a message map the team works from. (If positioning isn't settled, run `positioning-statement`; if the user just needs the hero line, use `value-proposition`.) ## Method The framework organizes positioning and the value prop into one core message and a few pillars — it doesn't reinvent them. Every pillar carries proof; a pillar without proof is just a claim. Variants keep the same pillars but shift emphasis and language by audience. If there are two "core" messages, you don't have one yet. ## Workflow 1. **Start from positioning and the value prop.** 2. **Write one core message** — the single thing every buyer should believe. 3. **Build 3–4 pillars** — the few themes that support it. 4. **Back each pillar with proof** — a metric, an outcome,