campaign-orchestratorlisted

# Campaign Orchestrator Route a marketing goal to the right work, in the right order. This is the skill to reach for when the problem is real but the diagnosis isn't — *"our funnel is broken"*, *"growth stalled"*, *"we're launching in six weeks"* — and the honest first answer is that nobody yet knows which part is at fault. Every engagement runs the same three phases: **Diagnose** — establish what's actually wrong, with evidence. **Design** — build the system that addresses it. **Execute** — ship it, measure it, iterate. **The single most valuable thing this skill does is refuse to start in Execute.** Almost every request arrives as an Execute-phase task — write the ads, fix the landing page, build the sequence — because that's the visible surface. If the underlying problem is positioning or activation, better ads make it worse: more traffic reaching a page that doesn't convert costs more and teaches you nothing. Nine times in ten the right response to "write me some ad copy" is two diagnostic questions first. ## When to use The user has a goal or a symptom rather than a defined task, or is asking for a campaign, marketing, or GTM plan. If they already know exactly which skill they need, use that skill directly — this exists for the case where they don't. ## Before you start 1. **Read the brand/product context.** If `.agents/product-marketing.md` doesn't exist, run `brand-product-context` first. Every downstream skill depends on it, and without it each one asks the s