sales-b2b-advertisinglisted

Account-based B2B advertising — display ads, retargeting, cross-channel campaigns targeting specific accounts or segments. Use when ABM ads aren't reaching target accounts, display ad CTRs are low, retargeted visitors aren't converting, B2B audiences are too broad or too small, can't tie ad spend to pipeline, or not sure which B2B ad platform to pick. Do NOT use for email outbound (use /sales-cadence), general paid media/B2C ads (out of scope), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
sales-skills/sales · ★ 42 · Data & Documents · score 80

Install: claude install-skill sales-skills/sales

# B2B Account-Based Advertising Help the user plan and execute account-based B2B advertising campaigns — display, social, retargeting, and connected TV. This skill is tool-agnostic but includes platform-specific guidance for ZoomInfo MarketingOS, Demandbase, 6sense, Terminus (now DemandScience), RollWorks, LinkedIn Ads, and Google Ads (B2B targeting). ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated knowledge. Ask the user: 1. **What's your advertising goal?** - A) Build awareness at target accounts (top-of-funnel ABM) - B) Accelerate pipeline — engage accounts already in-cycle - C) Retarget website visitors who didn't convert - D) Support outbound campaigns with air cover - E) Re-engage churned or dormant accounts - F) Promote content/events to a target account list - G) Not sure — need a B2B ad strategy 2. **What channels are you considering?** - A) Display / programmatic ads - B) LinkedIn Ads - C) Facebook / Meta (B2B targeting) - D) Connected TV (CTV) - E) Google Ads (search or display) - F) Multiple / all channels - G) Not sure — recommend channels 3. **What ABM/advertising platform do you have?** - A) ZoomInfo MarketingOS - B) Demandbase - C) 6sense - D) Terminus (DemandScience) - E) RollWorks - F) LinkedIn Campaign Manager only - G) Google Ads only - H) None — evaluating options - I) Other — describe it 4. **How are you defining your target audienc