sales-b2b-advertising

# B2B Account-Based Advertising Help the user plan and execute account-based B2B advertising campaigns — display, social, retargeting, and connected TV. This skill is tool-agnostic but includes platform-specific guidance for ZoomInfo MarketingOS, Demandbase, 6sense, Terminus (now DemandScience), RollWorks, LinkedIn Ads, and Google Ads (B2B targeting). ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated knowledge. Ask the user: 1. **What's your advertising goal?** - A) Build awareness at target accounts (top-of-funnel ABM) - B) Accelerate pipeline — engage accounts already in-cycle - C) Retarget website visitors who didn't convert - D) Support outbound campaigns with air cover - E) Re-engage churned or dormant accounts - F) Promote content/events to a target account list - G) Not sure — need a B2B ad strategy 2. **What channels are you considering?** - A) Display / programmatic ads - B) LinkedIn Ads - C) Facebook / Meta (B2B targeting) - D) Connected TV (CTV) - E) Google Ads (search or display) - F) Multiple / all channels - G) Not sure — recommend channels 3. **What ABM/advertising platform do you have?** - A) ZoomInfo MarketingOS - B) Demandbase - C) 6sense - D) Terminus (DemandScience) - E) RollWorks - F) LinkedIn Campaign Manager only - G) Google Ads only - H) None — evaluating options - I) Other — describe it 4. **How are you defining your target audienc...