sales-adwake

# Adwake Platform Help Help the user with Adwake — the mobile app user acquisition and advertising platform by Entravision. Adwake is a managed-service platform covering app install campaigns, brand awareness, in-app retargeting, and loyalty/rewards across 100+ markets. ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated knowledge. Ask the user: 1. **What do you need help with?** - A) User acquisition — app install campaigns, CPI/CPA optimization - B) Branding — app awareness, category leadership - C) Retargeting — re-engaging lapsed app users, boosting LTV - D) Loyalty / rewards — Playback Rewards integration - E) Comparing Adwake with other mobile advertising partners - F) Campaign reporting and optimization - G) Something else — describe it 2. **What's your app vertical?** - A) Gaming - B) E-commerce / retail - C) Travel & entertainment - D) Fintech - E) Food & beverage / delivery - F) Other — describe it 3. **Where are you in the process?** - A) Evaluating mobile advertising partners - B) Onboarding with Adwake - C) Already running campaigns — need to optimize - D) Need to understand reporting/metrics **If the user's prompt already provides most of this context, skip directly to the relevant step.** ## Step 2 — Route or answer directly If the user's question maps to another skill, route them: - Web/display retargeting (not in-app) → "This is a web retargeting question — ...