marketing-strategy

# App Store Marketing Strategy Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata. ## When This Skill Activates Use this skill when the user: - Asks "how should I market my app?" or "what App Store features should I use?" - Wants a promotional strategy for launch, growth, or re-engagement - Mentions "App Store promotion", "user acquisition", or "app marketing" - Wants to increase downloads or reduce churn - Asks about in-app events, custom product pages, or win-back offers - Is preparing for a major update or seasonal campaign - Wants to get featured on the App Store ## Process ### Phase 1: App Profile Collection Gather information via AskUserQuestion: **1. App Identity** - App name and one-line description - App Store category (primary + secondary) - Platform(s): iOS, macOS, iPadOS, watchOS, visionOS **2. Monetization Model** - Free (ad-supported) - Freemium (free + IAP/subscription) - Paid upfront - Subscription only - Free (no monetization yet) **3. Target Audience** - Primary demographic (age, role, context) - Secondary audience (if any) - Geographic focus **4. Lifecycle Stage** - Pre-launch (building / TestFlight) - Launch (first 30 days) - Growth (active, adding users) - Mature (stable user base, seeking retention) - Re-engagement (declining, need to win back users) **5. Current State** ...