apple-search-ads

# Apple Search Ads for Indie Developers Plan, launch, and optimize Apple Search Ads campaigns that deliver profitable user acquisition for indie apps. ## When This Skill Activates Use this skill when the user: - Asks about paid user acquisition or running ads for their app - Mentions "Apple Search Ads", "Search Ads", or "ASA" - Wants to set up ad campaigns in the App Store - Asks about keyword bidding, CPT, or CPA optimization - Needs help with campaign structure or budget allocation - Wants to understand if paid acquisition makes sense for their app - Asks how to complement ASO with paid promotion ## Pre-Requisite Check: Are You Ready for Ads? Before recommending any campaign setup, verify these minimum thresholds. Running ads on an unoptimized listing burns money. ### Minimum Thresholds | Requirement | Threshold | Why | |-------------|-----------|-----| | Organic downloads | 100+/month | Proves baseline demand exists | | App Store page CVR | > 20% | Ads amplify your listing — a bad listing wastes spend | | Screenshots | 5+ optimized | Paid traffic sees your product page first | | Ratings | 3.5+ stars (or none) | Low ratings kill conversion from ads | | Crash-free rate | > 99% | Crashes destroy ROAS through refunds and bad reviews | | Monetization | Active | No point acquiring users you can't monetize | **If thresholds are not met:** - Focus on organic ASO first (use `keyword-optimizer` skill) - Fix product page conversion (use `screenshot-planner` and `app-descripti...