seo-auditlisted
Install: claude install-skill robritacca-dotcom/design-system
# seo-audit
A recurring optimizer sweep over the website's technical SEO, in the same spirit as the growth loop: each run inspects everything a crawler or link unfurler sees, fixes what is safely fixable on a local branch, and reports for approval. **A run that finds nothing to fix is a valid outcome** — say so briefly and stop; never invent a change to have something to ship.
## When invoked
Run when asked to "run the SEO audit" (`/seo-audit`).
## Scope guardrails (read first)
- **Behind the scenes only.** Head metadata, crawl/index surfaces, link unfurl tags, structured data, redirects, internal-link integrity. Nothing a sighted visitor sees changes: no layout, no CSS, no component structure, no visible copy. (Meta titles and descriptions are in scope — they render in search results, not on the page.)
- **Crawl-policy changes are report-only.** Anything that changes what gets indexed or where the canonical site lives (robots rules, `noindex`, canonical host, redirect policy) gets proposed in the report, not implemented — unless it is an outright bug, like a page accidentally marked `noindex`.
- **Local branch only.** Never push, merge, or deploy; never touch the user's working tree. Follow the temporary-worktree recipe in `.claude/skills/growth-loop/SKILL.md` (step 4), with branch name `seo/YYYY-MM-DD-<slug>`. Skip the worktree entirely on a clean pass.
- **No hardcoded facts.** New metadata prose follows `content-design.md`; anything countable derives from a registry