daily-auditorlisted

# Daily Auditor This is a **briefing, not a report**. Someone is drinking coffee with ten minutes before a standup. The measure of success is that they finish reading, know the one or two things that matter today, and act — so length is a bug, not thoroughness. Two rules define it: **it never changes anything** (read-only, always, even with write access), and **it only surfaces what's actionable today**. A problem you flagged yesterday that hasn't changed isn't news; steady-state performance isn't news. What changed and what's newly urgent is news. ## Getting the data 1. **Connected account** — pull yesterday and the trailing 7 and 28 days at campaign and ad level: spend, impressions, clicks, conversions, revenue where relevant, frequency where the platform gives it. You need the trailing windows because a single day is almost pure noise. 2. **File or paste** — a recent export with a date breakdown works; say which checks you're skipping if the breakdown isn't there. 3. **Establish once, then reuse**: the **target CPA or ROAS**, and the **daily/monthly budget**. Without a target, nothing here can be judged. If they've told you before in this conversation, don't ask again. 4. **Ask what changed offline** if anything looks unusual — a launch, a promo ending, a tracking change, a site outage. Attributing a normal promo cliff to "creative fatigue" is the kind of mistake that wastes a week. ## What to check Four buckets, in this order. **Report only items that clear a thresh