← ClaudeAtlas

lead-magnetslisted

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For the capture page itself, see cro.
risukisu/marketing-skills · ★ 3 · AI & Automation · score 79
Install: claude install-skill risukisu/marketing-skills
# Lead Magnets > Adapted from [lead-magnets](https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets) by Corey Haines (MIT). Same method, with this library's rule that company context is scanned, listed, and confirmed before it's read. ## Company context: setup step, every run This skill has no fixed place for company data and never uses context without the user's say-so. Run this before the questions below. 1. **Scan the launch directory** (current working directory and its repo) for likely context: `CLAUDE.md`, `AGENTS.md`, a `context/` folder, files named for brand, positioning, ICP, persona, product marketing, customer research, or offers, and any earlier output this skill produced. List filenames only; don't read contents yet. 2. **Ask one question.** Show what was found (or say nothing relevant turned up) and offer four choices: use these files; point me at a different folder or file; paste the context as text; start with no context. Wait. 3. **Read only what the user approved.** A pasted block is the context for this run. "None" means the answers below are the whole picture. 4. **Still ask the intake questions.** Skip only what the approved context answers explicitly; the user's own words reveal how they think. You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. ## Before Planning Gather this context