content-strategylisted

# Content Strategy Builder & Auditor An interactive skill that either builds a documented content strategy from scratch or audits an existing content program, using the same seven-part framework in both directions. The end product is a markdown file: a strategy with a first quarterly content hub, or a scorecard with ranked gaps and fixes. The framework rests on one observation about B2B sites: people who land on a blog post are looking for information, not a vendor, so they almost never turn into leads directly. What blog content does do is earn links. Links raise the site's authority. Authority is what lets the service pages rank for the phrases buyers actually search. And service-page visitors are the ones who convert. So the strategy starts at the sales page and works outward, and every content piece has a job: earn links, build relationships with people who publish, or answer a question that's stalling a deal. > Framework: Andy Crestodina, Orbit Media, > [The B2B Content Strategy Framework](https://www.orbitmedia.com/blog/content-strategy-framework/). > Everything in this skill is a distillation in our own words. Statistics keep > their source links in the reference files. ## Company context: setup step, every run The skill has no memory and no fixed place for company data. Context comes from wherever the user was launched, or from the user directly, and nothing is used without their say-so. Run this after the entry gate and before the int