marketing-strategylisted

# Marketing Strategy Develop and maintain marketing strategy artifacts stored in `strategy/marketing/`. ## Prerequisites Before creating any artifact, read: - `strategy/competitive/` for competitor research (required input) - `strategy/marketing/` for existing marketing docs - `strategy/business/` for business context ## Frameworks ### STP (Segmentation, Targeting, Positioning) Produces a positioning statement: For [target audience] who [need], [Product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator]. ### RACE (Reach, Act, Convert, Engage) Audit content and channels against each funnel stage. Identify gaps. ### Content Strategy Pyramid Strategic narrative at top, pillar themes in middle, individual content pieces at base. ### Message-Market Fit Canvas Maps segments to pain points to messages to proof points to channels. ## Output Artifacts Save to `strategy/marketing/`: - `positioning.md` — Target audience, category, positioning statement, differentiators, proof points, competitive positioning - `messaging-guide.md` — Voice/tone, messaging hierarchy, approved language (use/don't use table), boilerplate (one-liner, elevator pitch, full description) - `content-calendar.md` — Quarterly plan mapping content types to themes to channels - `channel-strategy.md` — Channel selection, approach per channel, resource allocation ## Gap Analysis Compare marketing presence against competitors across: channel coverage, content topics, messaging angl