business-strategylisted

# Business Strategy Develop and maintain business strategy artifacts stored in `strategy/business/`. ## Prerequisites Before creating any artifact, read: - `strategy/business/` for existing business docs - `strategy/competitive/` for competitor pricing and market data - `strategy/marketing/positioning.md` for target market definition ## Frameworks ### TAM/SAM/SOM Use both top-down (industry reports, analyst estimates) and bottom-up (target company count x deal size x penetration rate). List all assumptions explicitly with confidence levels and sources. ### Business Model Canvas (Osterwalder) Nine blocks: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. ### Pricing Framework Competitor pricing table, value metric analysis (what unit do customers pay for?), recommended tiers with justification, sensitivity analysis. ### Unit Economics CAC, LTV, LTV:CAC ratio, payback period, gross margin, monthly churn. State assumptions for each. ### Go-to-Market Plan Phased plan with channels, metrics, milestones, and success criteria per phase. ## Output Artifacts Save to `strategy/business/`: - `market-sizing.md` — TAM/SAM/SOM with methodology, assumptions register - `business-model.md` — Filled canvas with rationale for each block - `pricing.md` — Competitor pricing table, value metric analysis, recommended tiers, sensitivity - `revenue-model.md` — Three scenarios (conservat