email-sequences

# Email Sequences Plan and write email campaigns. Sequences (multi-message flows triggered by events) and broadcasts (one-off sends). Stack-agnostic. Works with any email service provider. --- ## When to use - Writing welcome and onboarding email sequences - Planning lifecycle campaigns (activation, retention, win-back) - Writing transactional emails (receipts, password resets, notifications) - Newsletter design and writing - Abandoned-cart or re-engagement flows - Writing a one-off broadcast, launch announcement, or news email - Drafting email subject lines and preview text for any send ## When NOT to use - Landing pages and conversion pages (use `landing-page-copy`) - Long-form articles (use `content-and-copy`) - Brand voice work (use `brand-voice`) - Analytics setup for email (use `analytics-strategy`) --- ## Required inputs - The audience (segment or list) - The trigger or context (signup, purchase, abandonment, time-based, manual) - The goal of the email or sequence - Brand voice - Any technical constraints (provider, deliverability requirements) If the audience is undefined, define it before writing. Generic emails to "everyone" perform worse than targeted ones. --- ## The framework: 6 sequence types Most email programs run a handful of standard sequence patterns. Each has its own goals, structure, and pitfalls. ### 1. Welcome / onboarding Triggered by signup. Goal: get the user to first value. **Typical structure (5 emails over 14 days):** - **Email 1 ...