ads-performance-analytics

# Ads Performance Analytics A data-team-mentor's playbook for interpreting paid media dashboards without fooling yourself. The dashboard is the moment of truth for paid media decisions. The numbers on it determine whether you scale, hold, or kill. They also expose every platform's self-attribution bias, every modeled-conversion shortcut, every cross-platform double-count. Most "scale this campaign" decisions trace back to misreading the dashboard. This skill is the discipline that prevents misreading. It assumes the campaign was strategically sound (see `paid-media-strategy`). It assumes the creative was tested properly (see `ads-creative-development`). The hard part is knowing what each number actually means, what it does not, and how to reconcile platform-reported metrics with the truth in your warehouse. When to use this skill: any time you are about to scale, kill, or rebudget a campaign based on platform metrics; reconciling platform reports with revenue data; evaluating an agency's reporting; or building a paid media dashboard that will not lie to you. --- ## What this skill is for This skill spans paid media result interpretation. It does not cover paid media strategy (use `paid-media-strategy`), creative production (use `ads-creative-development`), or platform-specific tooling (covered in the integrations microsites). Pair this skill with the relevant integrations microsite for platform-specific MCP commands and example prompts. The audience is a marketer, gro...