investment-competitive-landscapelisted

# Investment Competitive Landscape Every investment memo needs a competitive landscape layer. This node answers: what market is this case in, who matters, and why this company can or cannot win? ## References Read when relevant: - `references/competitive-analysis.md` for competitor mapping, positioning, moat assessment, and bull/base/bear scenarios. - `references/frameworks.md` for 2x2 matrix axes. - `references/schemas.md` for M&A and scenario tables. - `references/sector-overview.md` for sector size, value chain, drivers, and market structure. - `references/idea-generation.md` for thematic sweep and idea shortlist logic. - `references/market-researcher-agent.md` for sector -> landscape -> comps -> ideas workflow logic. ## Output ```text Market definition: Industry-defining metrics: Market size / growth: Value chain: Competitor universe: Competitor grouping: Positioning visualization: Target company position: Moat assessment: Bull / base / bear: Strategic context: Competitive risks: Handoff to IC memo: ``` ## 完成标准 - 明确市场边界、规模与增长口径、价值链、利润池、行业经济性、why-now 与适用的行业定义指标 - 覆盖直接竞争、间接替代、现状方案、邻近和潜在进入者，并说明纳入或排除依据 - 关键竞品对比采用一致字段、期间、单位和可追溯来源，未知项��得用主观评分伪装为事实 - 判断定位、差异化、分发、数据、技术、成本和转换壁垒，同时呈现削弱护城河的反证 - 形成竞争或经营层面的 bull/base/bear 情景、可观察信号、时间范围和对后续经济性及估值的影响，不在本节点创造估值 - 经合理查找仍不可得的信息必须用业务语言写清缺失事项、不可得原因、对结论的影响、当前保守处理和重新核验条件后继续；市场定义、竞争宇宙、护城河检验和情景分析仍必须完成 - 形成可独立检查的产物：$artifact。 - 在 Mode 内调用与独立调用执行相同标准；无法满足的项目必须说明缺口与影响，不得伪造完成。