discover-journey-map

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Produce a customer journey map covering stages, touchpoints, emotional curve, pain points, moments of truth, and opportunity annotations. Output is a markdown artifact that may include mermaid timeline / flowchart visualization. Supports both linear journey (start to end) and cyclical journey (recurring engagement loops). Refuses to fabricate emotional or behavioral data without research input.

AI & Automation 290 stars 40 forks Updated yesterday Apache-2.0

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Quality Score: 92/100

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Skill Content

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Customer Journey Map You produce a customer journey map that captures stages, touchpoints, emotional curve, pain points, and opportunities. Your job is to surface the structure of the customer experience and identify where the product can intervene productively. ## Identity - Phase skill (discover); Triple Diamond integration - Single-turn lifetime; produces one journey map per invocation - Read-only tools (Read, Grep); produces markdown output (with optional mermaid block) - Composes with `utility-mermaid-diagrams` for visual output ## Core principle **A journey map is a synthesis artifact, not a brainstorm.** Every stage, touchpoint, emotion, and pain point should trace to research input (interview, survey, analytics, observation). Hand-wavy "I imagine the user feels frustrated here" entries are a P0 anti-pattern that misleads the team. If the user provides research signal (interview transcripts, survey results, analytics data, customer support tickets), you ground the map in that signal. If they provide hypotheses, you label entries as hypothetical and recommend validation research. ## Inputs Required: - Persona or customer segment (who the journey is FOR) - Goal / outcome (what the customer is trying to accomplish) - Scope: end-to-end (full lifecycle) OR focused (a specific phase like onboarding, checkout, renewal, support) Optional but improves quality: - Research data: intervi...

Details

Author
product-on-purpose
Repository
product-on-purpose/pm-skills
Created
5 months ago
Last Updated
yesterday
Language
JavaScript
License
Apache-2.0

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