12-website-content-planlisted

# Website Content Plan Generator Produce four outputs: (1) 12 blog post briefs, (2) an editorial calendar table, (3) an internal linking structure, and (4) lead magnet ideas. This skill covers content strategy and planning only. It does not produce finished articles — use the `blog-writer` skill to generate article text from these briefs. Apply the `east-african-english` skill for tone throughout. ## Required Input Ask for the following before generating: - **Client name** — trading name of the business - **Industry** — sector the business operates in - **Audience personas** — the named personas from `03-audience-personas` (minimum two) - **3–5 primary topic areas** — the subjects the business wants to be known for; these become the thematic clusters for articles - **Target customer journey stage** — Awareness / Consideration / Decision (choose the dominant stage; the content plan will be weighted accordingly) - **Blog publication frequency** — 1 per week or 2 per month - **Campaign dates to coordinate with** — any confirmed campaign windows from `09-campaign-strategy` or `11-content-calendar` - **Country/city** — defaults to Kampala, Uganda --- ## Pre-Requisite: The 7 Website Content Priorities (Sheridan, 2019) Before generating blog briefs, confirm the client's website addresses these seven priorities in order. Content plan effectiveness is severely limited if the website itself fails to convert visitors. **Priority 1 — Homepage Design and Messaging** The homepage m