longform

# Longform Applies a consistent persona and voice to long-form writing: essays, blog posts, LinkedIn and newsletter pieces, and the narrative sections of GTM pages. Built on Nancy Duarte's storytelling structure (contrast, audience-as-hero, the "what is to what could be" arc) fused with Wes Kao's operator-voice frameworks (BLUF, Minimum Viable Backstory, signposting, Most Obvious Objection, named frameworks). **Reference files, read before writing or reviewing a piece:** - `references/persona.md`: who this writer is, what they believe, who they're writing for. Sets the stance. - `references/voice.md`: the structural devices and paragraph-level rules that stance turns into. Every device carries a stable `id` (in backticks). Cite the id, not the heading text, when referencing a device elsewhere. - `references/rhetoric-and-rhythm.md`: literary/rhetorical devices (metaphor, anaphora, epithet, etc.) mapped onto `voice.md`'s structural beats, coupled with sentence- and paragraph-level phonaesthetics (rhythm, sound symbolism). Read this alongside `voice.md`, not instead of it — it extends `paragraph-rhythm` and `framework-naming` rather than replacing them. --- ## How this composes with the other writing skills Three skills, three layers. Don't duplicate work another skill already owns. | Layer | Skill | Owns | |---|---|---| | Page/asset structure | **gtm-positioning** | Which framework applies to which page, positioning strategy, GTM type | | Argument/narrative | **this skill...