google-ads-audit

# Google Ads Audit Diagnose account health and persist business context for downstream skills (`/google-ads`, `/google-ads-copy`, `/google-ads-landing`). **Read-only** — never mutates the account. The user runs `/google-ads` to execute fixes you recommend. ## Setup Follow `../shared/preamble.md` (MCP detection, account selection) and `../shared/analysis-principles.md` (evidence requirement, guardrails). Both apply throughout this skill. ## Filesystem contract (must persist) | Artifact | Path | When | |---|---|---| | Business context | `{data_dir}/business-context.json` | First full audit, or refresh when `audit_date` is >90 days old. Skip on scoped audits if file is fresh. | | Personas | `{data_dir}/personas/{accountId}.json` | Every full audit. | These are the handoff to every other ads skill — write them even if the report is short. Otherwise `/google-ads-copy` and `/google-ads-landing` operate without business context and produce generic output. **business-context.json schema:** `business_name, industry, website, services[], locations[], target_audience, brand_voice{tone, words_to_use[], words_to_avoid[]}, differentiators[], competitors[], seasonality{peak_months[], slow_months[], seasonal_hooks[]}, keyword_landscape{high_intent_terms[], competitive_terms[], long_tail_opportunities[]}, social_proof[], offers_or_promotions[], landing_pages{}, unit_economics{aov_usd, profit_margin, source}, notes, audit_date, account_id`. **personas JSON schema:** `{account_id, saved...