google-ads-landing

## Setup Read and follow `../shared/preamble.md` (MCP detection, account selection) and `../shared/analysis-principles.md` (evidence requirement, guardrails). Both apply throughout this skill — every dimension below is a measurement, not an opinion. # Landing Page Scoring + Diagnostic Google Ads campaigns fail on the landing page more often than in the auction. A great RSA that sends traffic to a slow, unfocused, or mismatched page burns budget twice — once on the click, once on the lost conversion. This skill scores landing pages on **5 weighted dimensions** and emits concrete fixes. Only score pages that actually run ad traffic. Don't score random marketing pages. Run this on direct request, on auto-handoff from `/google-ads-audit` (high-CTR / low-CVR ad groups), when QS diagnosis flags "Landing Page Experience: Below Average", or as a preflight before `/google-ads-copy` writes new copy for a page nobody's validated. When the question is about ad-to-page fit, high CTR / low CVR, LPX, or testing ads and landing pages together, read `references/message-chain-testing.md` before scoring. It keeps the diagnosis focused on the paid-search message chain instead of drifting into a generic web-design audit. ## Reference - `references/scoring-rubric.md` — the 5-dimension weighted rubric, thresholds, and evidence fields. Read before scoring. - `references/message-chain-testing.md` — query → ad → page message-chain diagnosis and ad+LP test design. - `../manage/references/quality...