ecommerce-amazon-keyword-intelligencelisted
Install: claude install-skill nexscope-ai/nexscope-ecommerce-skills
# ABA Data Explorer
This skill guides you on how to query and analyze ABA search term data, helping Amazon sellers extract valuable insights from ABA search term reports.
## Core Concepts
ABA (Amazon Brand Analytics) Search Term Report is official Amazon search behavior data that reflects real consumer search activity on Amazon. This tool holds nearly 3 years of **weekly-granularity** data across 15 Amazon marketplaces.
**Ranking logic**: A smaller `searchFrequencyRank` value means higher search popularity. Rank 1 is the most popular search term. This is an easy point of confusion - when a user says "ranking improved," it means the numeric value decreased; "ranking dropped" means the value increased.
## Data Fields
| Field | API Name | Description | Example |
|-------|----------|-------------|---------|
| Search Term | searchTerm | Consumer search keyword | rimel loreal |
| Report Start Date | reportStartDate | Week start date for data collection | 2025-10-26 |
| Region | region | Amazon marketplace code | US |
| Search Frequency Rank | searchFrequencyRank | Search popularity rank (lower = better) | 82135 |
| Clicked ASIN | clickedAsin | ASIN of the clicked product | B0XXXXXXXX |
| Clicked Item Name | clickedItemName | Name of the clicked product | xxx |
| Click Share Rank | clickShareRank | This ASIN's click share rank for the search term | 1 |
| Click Share | clickShare | Click share captured by this ASIN (0~1) | 0.28 |
| Conversion Share | conversionShare | Conversio