ecommerce-amazon-asin-traffic-summarylisted

# SIF ASIN Summary This skill guides you on how to query and analyze ASIN-level traffic source data, helping Amazon sellers understand the exposure and traffic structure of any product across multiple channels. ## Core Concepts SIF (Search Intelligence Framework) ASIN Summary provides a comprehensive breakdown of an ASIN's traffic sources on Amazon. It reveals how a product's total exposure is distributed across organic search, Sponsored Products ads, brand ads, video ads, Amazon's Choice, Editorial Recommendations, and Top Rated recommendations. This is essential for competitive analysis and traffic strategy optimization. **Exposure score**: A composite metric reflecting the overall visibility of a product across all keywords in a given channel. A higher score means greater exposure. The **exposure ratio** fields show what percentage of total exposure comes from each channel (values range 0~1 or 0~100 depending on the field). **Traffic keyword count**: The total number of keywords through which a product is discovered, broken down by channel (organic search, SP ads, brand ads, video ads, etc.). ## Data Fields > Field-name suffixes: `*Prev` = previous-period value; `*In` / `*Out` = keywords entering / exiting this period (for period-over-period comparison). | Field | API Name | Description | |-------|----------|-------------| | ASIN | asin | Amazon Standard Identification Number | | Product Title | productTitle | Full product title on Amazon | | Product Category | pro