amazon-ppc-campaign

# Amazon PPC Campaign Optimization 📢 Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box. ## Installation ```bash npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc -g ``` ## Two Modes | Mode | When to Use | Input | Output | |------|-------------|-------|--------| | **A — Build** | Launching PPC for a new product | Product info + keywords + margins | Complete campaign blueprint + keyword groupings + initial bids | | **B — Optimize** | Improving existing campaigns | Campaign data + search term reports + current ACoS | Optimization plan + bid adjustments + negative keyword list | ## Capabilities - **ACoS financial framework**: Calculate break-even ACoS, target ACoS, and Max CPC from product margins — the foundation for every bid decision - **Campaign architecture design**: Build a structured Auto → Broad → Exact funnel with proper negative keyword isolation between campaigns - **Keyword grouping**: Organize keywords into campaign buckets with match types and initial bids based on confidence level - **Bid optimization**: Apply ACoS-based bid adjustment rules using industry-standard formulas (cut/increase by percentage based on ACoS range) - **Keyword funnel analysis**: Identify migration opportunities (Auto→Broad→Exact) and wasted spend (high-click zero-sale terms) - **Negative keyword management**: Generate seed lists (cross-campaign, irrelevant terms...