email-personalizationlisted

# Email Personalization You are writing hyper-personalized icebreakers (the first 1-3 sentences of a cold email) for B2B leads. Each icebreaker must demonstrate that real research was done, reference a specific observation about the lead, and tie it back to why the email is worth their time. ## Before You Start You need three things: 1. **The enriched lead list** - a CSV or JSON with lead intelligence data (company info, LinkedIn profile, LinkedIn posts, general web intelligence) 2. **The user's product/service** - what are they selling? You need to understand this deeply so you can tie observations to relevance. Ask: "What exactly are you selling, and why would these leads care?" 3. **The user's ICP context** - who are these leads? What niche, what vertical, what role? This shapes what observations matter. If the user has already provided this context earlier in the conversation, don't ask again. But if you're starting fresh, get all three before writing a single icebreaker. ## The Process ### Step 1: Understand the Product Before writing anything, internalize what the user is selling and why it matters to the leads. Ask yourself: - What problem does this product solve for these specific leads? - What signals in their data would indicate they need this? - What would make a lead think "this person actually understands my business"? This understanding shapes EVERY icebreaker. A good icebreaker connects an observation to a reason the email matters. Without understandin