ads-tiktoklisted

# TikTok Ads Deep Analysis ## Process 1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status) 2. Read `ads/references/tiktok-audit.md` for full 25-check audit 3. Read `ads/references/benchmarks.md` for TikTok-specific benchmarks 4. Read `ads/references/platform-specs.md` for creative specifications 5. Read `ads/references/scoring-system.md` for weighted scoring algorithm 6. Evaluate all applicable checks as PASS, WARNING, or FAIL 7. Calculate TikTok Ads Health Score (0-100) 8. Generate findings report with action plan ## What to Analyze ### Creative Quality (30% weight) - ≥6 creatives per ad group (T05) — Critical - All video 9:16 vertical 1080x1920 (T06) — Critical - Native-looking content, not corporate/polished (T07) - Hook in first 1-2 seconds (T08) - No creative active >7 days with declining CTR (T09) - Spark Ads tested: ~3% CTR vs ~2% standard (T10) - TikTok Shop integration for e-commerce (T20) - Video Shopping Ads tested (T21) - Caption SEO with high-intent keywords (T22) - Trending audio used (sound-on platform) (T23) - Custom CTA button, not default (T24) - Safe zone compliance: X:40-940, Y:150-1470 (T25) ### Technical Setup (25% weight) - TikTok Pixel installed and firing on all pages (T01) - Events API + ttclid passback active (T02) - Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration) - Advanced matching parameters configured ### Bidding & Budget (20% weight) - Bid strategy matches goal: Lowest Cost for volum