ads-planlisted

# Strategic Paid Advertising Plan ## Process ### 0. Brand Context Setup Check for `./branding.md` in the project root. **If found:** Load brand identity, voice, audience, visual guidelines, competitor positioning. Confirm with the user: "I found your brand context (branding.md). Using it for this plan." Skip to step 1. **If not found:** Collect brand context before proceeding. This information shapes every downstream step — platform selection, creative strategy, audience targeting, and budget allocation. > "Before building your ad strategy, I need to understand your brand. What's your brand name and website URL?" #### 0.1 — Brand Identity + Website (required) Ask for the brand name and website URL first. If the user provides a URL, immediately run the full website extraction (step 0.2) before asking any further questions. Everything that can be extracted from the website should be extracted — never ask the user for information that's already on their site. Also collect (if not already clear from the website): - Industry - Business model (SaaS, e-commerce, service, B2B, B2C, hybrid) #### 0.2 — Website Extraction (when URL provided) This is the most important part of brand context setup. **Do not guess or assume anything.** Extract the actual values the business uses on their live website. ##### 0.2a — Fetch the homepage Use WebFetch on the homepage URL. Instruct it to extract ALL of the following: **Visual identity:** - All colors used prominently: backgrounds, b