ads-metalisted

# Meta Ads Deep Analysis ## Process 1. Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores) 2. Read `ads/references/meta-audit.md` for full 46-check audit 3. Read `ads/references/benchmarks.md` for Meta-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate Meta Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Pixel / CAPI Health (30% weight) - Meta Pixel installed and firing on all pages - Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5) - Event deduplication configured (event_id matching, ≥90% dedup rate) - Event Match Quality (EMQ) ≥8.0 for Purchase event - All standard events configured (ViewContent, AddToCart, Purchase, Lead) - Custom conversions created for non-standard events - Aggregated Event Measurement (AEM) configured for iOS - Domain verification completed - Server-side events include customer_information parameters - Pixel fires with correct currency and value parameters ### Creative (30% weight) - ≥3 creative formats active (image, video, carousel, collection) - ≥5 creatives per ad set (Meta recommendation) - Creative fatigue detection: CTR drop >20% over 14 days = FAIL - Video creative: 15s max for Stories/Reels, 30s max for Feed - UGC/testimonial creative tested - Dynamic Creative Optimization (DCO) tested - Ad copy: headline under 40 chars, primary text und